25 January 2017, Prague – More and more people are aware of what effects food can have on their body and condition and are therefore willing to pay more for foods that help fight disease and promote good health. The whole segment of healthy foods is developing rapidly penetrating even into travelling which is often associated with stress and unhealthy diet. The largest domestic filling station network decided to come up with an attractive solution and introduces therefore its cooperation with UGO, the strongest brand in terms of healthy diet.
Global surveys show that nearly half of the people suffer from overweight or is trying to lose weight. Consumers are increasingly looking for food that is fresh, natural and processed as little as possible. For this reason, the filling station network Benzina, one of Czech Republic’s leaders in fast-food catering, prepared a brand new concept for all drivers for even more enjoyable travelling experience.
„We chose UGO as a partner not only for their strong market position but we also found interesting their philosophy and approach to dieting expressed by their motto ˏWe believe that we are what we eatˊ; for this is what we identify with here at Benzina too,“ explains Filip Balcárek, Shop and Gastro Director of Benzina brand.
„UGO introduces a concept of healthy, tasty food which we can now in conjunction with Benzina offer also to drivers on their journeys. Our customers can now enjoy our UGO Freshbar offer full of freshly prepared fruit or vegetable juices, fresh wraps or creamy soups,“ says Alena Procházková, UGO’s Marketing Manager.
For now it is only a pilot project which is carried out at Benzina filling station located on Jižní spojka road, towards the city center. „We deliberately chose the filling station on Jižní spojka towards the center because we believe that our customers will welcome the opportunity of buying fresh and healthy breakfast or snack on their way to work,“ says Filip Balcárek to the choice of the location.
At the filling station, drivers can select from the entire UGO Freshbar menu, including salads, soups, juices and sandwiches. People can order the food for takeaway or else sit in pleasant environment directly at the filling station.
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Benzina is a part of the Unipetrol Group and operates the largest national network in the Czech Republic. Benzina is a traditional brand respected by Czech motorists, characterized with its high-quality fuels and customer service. In addition to standard fuels Benzina also offers premium fuels VERVA and wide range of refreshments in the gastronomic concept STOP CAFE. More information available at
www.benzina.cz or
www.facebook.com/Benzina.cz.