The number of customers registered in the ORLEN app in the Czech Republic has surpassed one million. The mobile app offers a loyalty program, the option to pay for fuel directly at the pump, navigation to a selected filling station and other practical features. By presenting a QR code generated in the app, users can earn points on purchases of all products and services, whether paid by card or in cash. Points can then be redeemed for special offers or free items from the Stop Cafe menu.
For many drivers, the app has become an integral part of their daily commute, combining a loyalty program, quick payments and practical services on their mobile devices. “Since the app’s launch in 2020, the number of registered users has been steadily growing. More than ten thousand new registrations are added every month. But it’s not just about registrations—we see real use during daily commutes, whether for payments, collecting points or redeeming benefits,” says Rostislav Moravec, Director of the ORLEN filling-station network in the Czech Republic.
Besides payments, the most frequently used features of the ORLEN app include the loyalty program and Stop Cafe rewards. Customers most often choose food items—primarily hot dogs and hot beverages. In April alone, they redeemed more than 16,000 hot dogs and nearly 10,000 hot beverages through the app, which corresponds to roughly 870 rewards per day. The app also includes gamification and promotional activities that expand the ways to earn rewards and take part in events, such as an Advent calendar, a wheel of fortune, scratch cards or rewards for repeat purchases.
Digital services also include convenient fuel payments—either directly at the pump using a QR code or via Apple CarPlay or Android Auto from the vehicle’s infotainment system. Customers have already used this feature for tens of thousands of transactions, and its usage is steadily growing. The entire process is designed to take only seconds within the app’s secure environment, without the need to handle the phone; points are collected automatically, and e-receipts are available for 12 months.
The app also offers the option to donate collected points to charitable projects. Together with the ORLEN Unipetrol Foundation, we have supported organisations such as ADRA, the Czech Olympic Foundation and the Veronika Kašáková Foundation. ORLEN app users have already contributed more than two million Czech crowns to charitable projects through the “Donate Your Points” programme, including over 400,000 crowns raised in a recent campaign supporting children leaving children’s homes.
“Today, customers are naturally shifting part of their shopping and communication to the mobile environment. We are aligning the app’s further development with this trend—we want it to be simple, fast and to offer services that make travelling easier,” adds Moravec.
The one-million-user milestone confirms the growing importance of digital services at filling stations and changing customer behaviour when refuelling.
ORLEN – the international network of fuels, energy and refreshments
The ORLEN network of filling stations is a member of the ORLEN Unipetrol Group owned by the international ORLEN Group, which runs more than 3,500 fuel stations in seven Central European countries – Poland, Czechia, Germany, Lithuania, Hungary, Austria, and Slovakia. In Czechia, the ORLEN network comprises 443 stations with a 28.6% market share in the volume of fuels sold. The ORLEN network is a market leader in terms of both the number of sites and the volume of fuels sold. The popularity of the ORLEN brand with Czech consumers is reflected by the fact that the ORLEN network of filling stations has been awarded as the Most Trustworthy Brand in Czechia six times and as the Merchant of the Year three times.
At its stations, ORLEN offers premium Efecta fuel with a proven purifying effect and top-class Verva fuel that cares for the engine system and offers enhanced performance parameters. ORLEN sites also provide alternative fuels, including liquified petroleum gas (LPG), compressed natural gas (CNG), synthetic fuel HVO100, and battery- and hydrogen-driven e-mobility. ORLEN offers electricity at 294 charging points and operates hydrogen refuelling stations in Prague- Barrandov and Litvínov-Záluží.
The Stop Cafe concept is a significant part of the offering, being a crucial pillar in ORLEN brand’s convenience sales. In the Czech Republic, Stop Cafe is available at 363 out of 443 filling stations, i.e., at more than 80% of them. It is offered at nearly 2,500 sites within the entire international network. Stop Cafe offers a broad range of meals and food products – from popular hotdogs and coffee to more than 1,000 products, including packaged food, ready-to-serve meals, and specialities in traditional, vegetarian, and vegan versions. The offer keeps developing – the ORLEN competence centre in Prague is working on new product ranges focused on a healthy lifestyle, including breakfasts, bakery products, ready-to-serve meals, and private brand products that will react to the current trends and customer needs.
ORLEN also issues its own fuel cards, EASY and BUSINESS, and runs two mobile apps – the loyalty ORLEN app and a car care app, Mycí digi linka.
Contact details:
Lada Gadas, +420 705 839 909, email: lada.gadas@orlenunipetrol.cz